Privacy Policy

Purple Spark Advisory website is owned by Purple Spark Advisory, which is a data controller of your personal data.

Purple Spark Advisors - Your Privacy is Important to Us

Purple Spark Advisors is committed to protecting the privacy and personal information of visitors to our website and individuals who engage with our services. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) (the "Privacy Act").

1. Collection of Personal Information

We may collect the following types of personal information from you:

• Information you provide directly:

  • Contact Information: When you contact us through our website's contact form, email, or phone, we collect your name, email address, phone number, business name, and any other information you choose to provide in your message or communication.

  • Newsletter Sign-up (If Applicable): If you subscribe to our newsletter or mailing list (if offered in the future), we will collect your email address and any other information you provide for subscription purposes.

• Information collected automatically:

  • Website Analytics Data: When you visit our Website, we may automatically collect certain information about your visit, such as your IP address, browser type, operating system, referring website addresses, pages you viewed, and the dates and times of your visits. This information is typically collected through cookies and similar tracking technologies (see section 5 "Cookies" below).

2. How We Collect Personal Information

We collect personal information in the following ways:

• Directly from you: When you voluntarily provide information to us through our website contact forms, email correspondence, phone calls, or newsletter sign-up (if applicable).

• Automatically through website technologies: Through the use of cookies, web beacons, and similar tracking technologies when you browse our Website.

3. Purposes for Collecting and Using Personal Information

We collect and use your personal information for the following purposes:

• To Respond to Your Enquiries: To respond to your requests for information, consultations, or other inquiries submitted through our website or direct contact.

• To Provide Consulting Services (If Engaged): To deliver and manage our consulting services, communicate with you about projects, and fulfil our contractual obligations (note: detailed client privacy will be addressed in separate client agreements).

• To Improve Our Website and Services: To analyse website usage, understand user preferences, and improve the functionality, content, and user experience of our Website and services.

• Marketing and Communications (If Applicable): To send you newsletters, marketing communications, and information about our services that we believe may be of interest to you, where you have opted-in or as otherwise permitted by law (you will be provided with an opt-out mechanism in any marketing communications).

• Legal and Regulatory Compliance: To comply with applicable laws, regulations, legal processes, and government requests.

4. Disclosure of Personal Information

We may disclose your personal information to the following parties:

• Service Providers: We may engage third-party service providers who assist us in operating our Website, conducting our business, or providing services to you (e.g., website hosting providers, IT support providers, email marketing platforms – if used). These service providers are contractually obligated to protect your personal information and use it only for the purposes for which we disclose it to them.

• Legal and Regulatory Authorities: We may disclose your personal information to legal or regulatory authorities if required to do so by law or in response to a valid legal request, such as a court order or government investigation.

• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of the transaction, subject to applicable law.

• With Your Consent: We may disclose your personal information to other parties with your express consent.

We do not sell, trade, or rent your personal information to third parties for their marketing purposes.

5. Cookies

Our Website uses cookies and similar tracking technologies to collect certain information automatically. Cookies are small text files that are placed on your computer or mobile device when you visit a website. We use cookies for the following purposes:

• Essential Cookies: These cookies are necessary for the Website to function properly and enable core site functionality, such as page navigation and access to secure areas.

• Analytics Cookies: We use analytics cookies (such as Google Analytics) to collect information about how visitors use our Website, such as which pages are visited most often, how users navigate the Website, and the sources of website traffic. This information helps us to improve our Website and understand user behaviour.

• Functionality Cookies (Optional): We may use functionality cookies to remember your preferences and enhance your user experience (e.g., language preferences).

You can control cookies through your browser settings. Most web browsers allow you to manage your cookie preferences, including deleting existing cookies, blocking new cookies, or receiving notifications when new cookies are set. Please note that blocking or deleting certain cookies may affect the functionality of our Website.

For more information about Google Analytics and its privacy practices, please visit Google Privacy Policy - https://policies.google.com/privacy (Active link at the time of this policy release)

6. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. These measures include encryption for data, restricted access to data, staff training on privacy.

However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Accessing and Correcting Your Personal Information

You have the right to request access to the personal information we hold about you and to request corrections if you believe it is inaccurate, incomplete, or out-of-date. To request access to or correction of your personal information, please contact us using the details provided in section 10 "Contact Us" below. We will respond to your request within a reasonable timeframe, typically within 30 days of receipt, as required by the Australian Privacy Principles. If your request is complex or requires further time, we will notify you and provide an estimated timeframe for our response.

8. Links to Other Websites

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or the content of such websites. When you click on links to third-party websites, you should review their privacy policies and terms of use as they may differ from ours.

9. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any revised Privacy Policy on our Website and update the "Last Updated" date at the bottom of this policy. We encourage you to review this Privacy Policy periodically for any changes. For material changes, we will provide reasonable notice, such as by posting a prominent notice on our website or sending you an email notification.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, or if you wish to access or correct your personal information, please contact us at:

Purple Spark Advisors
info@purplesparkadvisory.com

Last Updated: Match 25, 2025